Animaccord’s ‘Masha’ Makes CP Friends in US/Canada

Animaccord, the international licensing company and studio behind the worldwide hit animated series Masha and the Bear, announces new consumer products deals for the U.S. and Canada covering publishing, costumes and party supplies categories.

Phidal, a Canadian publishing company, has closed a deal for the production of Masha and the Bear books in English for Canada and U.S. The licensed collection will include learning series books, puzzle books, bubble magnet book, bath time books and many more that will be available in specialized online stores across both countries, with the launch planned for June 2019.

Penguin Random House, one of the leading publishing houses in the world, has inked a deal with Animaccord for a licensed book line in Spanish. The Masha and the Bear book collection will consist of story books, activity books, coloring books with or without stickers, educational books, novelty books and compiling books, with a planned release in June 2019 on Amazon, Barnes & Noble, independent bookstores and public libraries across the U.S.

Palamon, an industry leader in Halloween and dress up costumes and accessories for all ages, confirmed a deal with Animaccord for licensed costumes. The collection will include Masha’s costume for children ages 2-5 and a Bear’s costumes for adults age 18 and older in various sizes. This collaboration will provide a perfect family ensemble for Halloween.

Shindigz, with over 90 years of party-planning experience, helps busy parents throw spectacular parties in a snap. No matter the celebration – birthdays, graduations or reunions – Shindigz offers unique party essentials. The company will offer Masha and The Bear party supplies available for purchase in May 2019. The licensed collection will include branded plates, cake suppliers, danglers, centerpieces, photo booths, yard signs, cut-outs, personalized table overlays and personalized candy.